Last lesson was about social media; today I’m going to write about search engine optimisation (SEO).
SEO has gotten an enormous amount of attention in the past several years. I think people have the mistaken impression that it’s some sort of mysterious black art, and many SEO experts are all too happy to perpetuate that myth. Here’s the truth: search engine optimisation is simply the practice of trying to understand how search engines decide which websites are important and then using that knowledge to convince the search engines that your website is the most important one in its class. SEO can get complicated, but it’s not some mystic ritual prayer to the gods of the internet—it is a very understandable process.